UNDERSTANDING SEO (Search Engine Optimization)
A common misconception would be the many business owners who say "I can easily be found on the web - just type in my business name!" While true, this misses the point of SEO. Your business name is unique, so naturally, you'll appear at the top when someone searches for it specifically.The Real Purpose of SEO The goal isn't to be found by people who already know you - it's to be discovered by potential customers who don't. Consider this example:
- A business called "John Smith Drapery" (website: johnsmithdrapery.com)
- Will rank high for "John Smith Drapery"
- But won't appear for broader searches like "custom drapes" or "drapery services near me"
The Key Objective is for your business to appear in the top search results when potential customers search for:
- Services you offer
- Problems you solve
- Products you sell
- Industry-related questions
Real-World Example Sail Shade World competes in a market with thousands of shade sail manufacturers globally. When searching for "Shade Sails":
- Bing shows 380,000 results
- Our goal: appear on the first page
- Strategy: Connect with customers searching for shade sails, not just our company name
Effective SEO requires
- Strategic content writing that anticipates customer search queries
- Technical implementation of schema markup for search engine visibility
- Optimization for multiple search engines:
- Microsoft Bing
- Yahoo
- Brave
- DuckDuckGo
The following screen captures demonstrate the power of well planned and managed SEO strategy showing Sail Shade World's ranking position on each platform. All results, indicated by yellow highlighting, appear on the first page of the search query.
GOOGLE: Position 3 on page 1;
BING: Position 1 on page 1;
DuckDuck: Position 1 on page 1;
BRAVE: Position 2 on page 1;
YAHOO: Position 4 on page 1;
